Rhetorical Style and Bourgeois Virtue

Rhetorical Style and Bourgeois Virtue
Author: Mark Garrett Longaker
Publisher: Penn State Press
Total Pages: 186
Release: 2015-09-29
Genre: Language Arts & Disciplines
ISBN: 0271074795

During the British Enlightenment, the correlation between effective communication and moral excellence was undisputed—so much so that rhetoric was taught as a means of instilling desirable values in students. In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker explores the connections between rhetoric and ethics in the context of the history of capitalism. Longaker’s study lingers on four British intellectuals from the late seventeenth to the mid-nineteenth century: philosopher John Locke, political economist Adam Smith, rhetorical theorist Hugh Blair, and sociologist Herbert Spencer. Across one hundred and fifty years, these influential men sought to mold British students into good bourgeois citizens by teaching them the discursive habits of clarity, sincerity, moderation, and economy, all with one incontrovertible truth in mind: the free market requires virtuous participants in order to thrive. Through these four case studies—written as biographically focused yet socially attentive intellectual histories—Longaker portrays the British rhetorical tradition as beholden to the dual masters of ethics and economics, and he sheds new light on the deliberate intellectual engineering implicit in Enlightenment pedagogy.


Rhetorical Style and Bourgeois Virtue

Rhetorical Style and Bourgeois Virtue
Author: Mark Garrett Longaker
Publisher: Penn State Press
Total Pages: 175
Release: 2015-09-29
Genre: Language Arts & Disciplines
ISBN: 0271074779

During the British Enlightenment, the correlation between effective communication and moral excellence was undisputed—so much so that rhetoric was taught as a means of instilling desirable values in students. In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker explores the connections between rhetoric and ethics in the context of the history of capitalism. Longaker’s study lingers on four British intellectuals from the late seventeenth to the mid-nineteenth century: philosopher John Locke, political economist Adam Smith, rhetorical theorist Hugh Blair, and sociologist Herbert Spencer. Across one hundred and fifty years, these influential men sought to mold British students into good bourgeois citizens by teaching them the discursive habits of clarity, sincerity, moderation, and economy, all with one incontrovertible truth in mind: the free market requires virtuous participants in order to thrive. Through these four case studies—written as biographically focused yet socially attentive intellectual histories—Longaker portrays the British rhetorical tradition as beholden to the dual masters of ethics and economics, and he sheds new light on the deliberate intellectual engineering implicit in Enlightenment pedagogy.


The Bourgeois Virtues

The Bourgeois Virtues
Author: Deirdre Nansen
Publisher: University of Chicago Press
Total Pages: 637
Release: 2010-03-15
Genre: Business & Economics
ISBN: 0226556670

For a century and a half, the artists and intellectuals of Europe have scorned the bourgeoisie. And for a millennium and a half, the philosophers and theologians of Europe have scorned the marketplace. The bourgeois life, capitalism, Mencken’s “booboisie” and David Brooks’s “bobos”—all have been, and still are, framed as being responsible for everything from financial to moral poverty, world wars, and spiritual desuetude. Countering these centuries of assumptions and unexamined thinking is Deirdre McCloskey’s The Bourgeois Virtues, a magnum opus that offers a radical view: capitalism is good for us. McCloskey’s sweeping, charming, and even humorous survey of ethical thought and economic realities—from Plato to Barbara Ehrenreich—overturns every assumption we have about being bourgeois. Can you be virtuous and bourgeois? Do markets improve ethics? Has capitalism made us better as well as richer? Yes, yes, and yes, argues McCloskey, who takes on centuries of capitalism’s critics with her erudition and sheer scope of knowledge. Applying a new tradition of “virtue ethics” to our lives in modern economies, she affirms American capitalism without ignoring its faults and celebrates the bourgeois lives we actually live, without supposing that they must be lives without ethical foundations. High Noon, Kant, Bill Murray, the modern novel, van Gogh, and of course economics and the economy all come into play in a book that can only be described as a monumental project and a life’s work. The Bourgeois Virtues is nothing less than a dazzling reinterpretation of Western intellectual history, a dead-serious reply to the critics of capitalism—and a surprising page-turner.


Prudence

Prudence
Author: Robert Hariman
Publisher: Penn State Press
Total Pages: 354
Release: 2010-11-01
Genre: Philosophy
ISBN: 9780271046662

This volume brings together scholars in classics, political philosophy, and rhetoric to analyze prudence as a distinctive and vital form of political intelligence. Through case studies from each of the major periods in the history of prudence, the authors identify neglected resources for political judgement in today's conditions of pluralism and interdependency. Three assumptions inform these essays: the many dimensions of prudence cannot be adequately represented in the lexicon of any single discipline; the Aristotelian focus on prudence as rational calculation needs to be balanced by the Ciceronian emphasis on prudence as discursive performance embedded in familiar social practices; and understanding prudence requires attention to how it operates thorough the communicative media and public discourses that constitute the political community.


Ethos and Narrative Interpretation

Ethos and Narrative Interpretation
Author: Liesbeth Korthals Altes
Publisher: U of Nebraska Press
Total Pages: 344
Release: 2014-07-01
Genre: Literary Criticism
ISBN: 0803255594

Ethos and Narrative Interpretation examines the fruitfulness of the concept of ethos for the theory and analysis of literary narrative. The notion of ethos refers to the broadly persuasive effects of the image one may have of a speaker’s psychology, world view, and emotional or ethical stance. How and why do readers attribute an ethos (of, for example, sincerity, reliability, authority, or irony) to literary characters, narrators, and even to authors? Are there particular conditions under which it is more appropriate for interpreters to attribute an ethos to authors, rather than to narrators? In the answer Liesbeth Korthals Altes proposes to such questions, ethos attributions are deeply implicated in the process of interpreting and evaluating narrative texts. Demonstrating the extent to which ethos attributions, and hence, interpretive acts, play a tacit role in many methods of narratological analysis, Korthals Altes also questions the agenda and epistemological status of various narratologies, both classical and post-classical. Her approach, rooted in a broad understanding of the role and circulation of narrative art in culture, rehabilitates interpretation, both as a tool and as an object of investigation in narrative studies.


Bourgeois Equality

Bourgeois Equality
Author: Deirdre N. McCloskey
Publisher: University of Chicago Press
Total Pages: 830
Release: 2017-10-13
Genre: Business & Economics
ISBN: 022652793X

The last 200 years have witnessed a 100-fold leap in well-being. Deirdre McCloskey argues that most people today are stunningly better off than their forbearers were in 1800, and that the rest of humanity will soon be. A purely materialist, incentivist view of economic change does not explain this leap. We have now the third in McCloskey's three-volume opus about how bourgeois values transformed Europe. Volume 3 nails the case for that transfiguration, telling us how aristocratic virtues of hierarchy were replaced by bourgeois virtues (more precisely, by attitudes toward virtues) that made it possible for ordinary folk with novel ideas to change the way people, farmed, manufactured, traveled, ruled themselves, and fought. It is a dramatic story, and joins a dramatic debate opened up by Thomas Piketty in his best-selling Capital in the 21st Century. McCloskey insists that economists are far too preoccupied by capital and saving, arguing against the position (of Piketty and most others) that capital induces a tendency to get more, that money reproduces itself, that riches are created from riches. Not so, our intrepid McCloskey shows. Bill Gates and Steve Jobs, among the biggest wealth accumulators in our era, didn't get rich through the magic of compound interest on capital. They got rich through intellectual property, creating billions of dollars from virtually nothing. Capital was no more important an ingredient to the original Apple or Microsoft than cookies or cucumbers. The debate is between those who think riches are created from riches versus those who, with McCloskey, think riches are created from rags, between those who see profits as a generous return on capital, or profits coming from innovation that ultimately benefits us all.


Museum Rhetoric

Museum Rhetoric
Author: M. Elizabeth Weiser
Publisher: Penn State Press
Total Pages: 234
Release: 2017-09-13
Genre: Language Arts & Disciplines
ISBN: 0271080248

In today’s diverse societies, museums are the primary institutions within the public sphere in which individuals can both engage critical thought and celebrate community. This volume uses the lens of rhetoric to explore the role these societal repositories play in establishing and altering cultural heritage and national identity. Based on fieldwork conducted in over sixty museums in twenty-two countries across six continents, Museum Rhetoric explores how heritage museum exhibits persuade visitors to unite their own sense of identity with that of the broader civic society and how the latter changes in response. Elizabeth Weiser examines what compels communities, organizations, and nations to create museum spaces, and how museums operate as sites of both civic engagement and rhetorical persuasion. Moving beyond rhetorical explorations of museums as “memory sites,” she shows how they intentionally straddle the divides between style and content, intellect and affect, and unity and diversity, and why their portrayal of the past matters to civic life—and particularly studies of nationalism—in the present and future. Deeply researched and artfully argued, Museum Rhetoric sheds light on the public impact of cultural and aesthetic heritage and opens avenues of inquiry for scholars of museum studies and public history.


Gentry Rhetoric

Gentry Rhetoric
Author: Daniel Ellis
Publisher: U of Nebraska Press
Total Pages: 235
Release: 2022-12
Genre: Literary Criticism
ISBN: 1496234294

Gentry Rhetoric examines the full range of influences on the Elizabethan and Jacobean genteel classes’ practice of English rhetoric in daily life. Daniel Ellis surveys how the gentry of late sixteenth- and early seventeenth-century Norfolk wrote to and negotiated with each other by employing Renaissance humanist rhetoric, both to solidify their identity and authority in resisting absolutism and authoritarianism, and to transform the political and social state. The rhetorical training that formed the basis of their formal education was one obvious influence. Yet to focus on this training exclusively allows only a limited understanding of the way this class developed the strategies that enabled them to negotiate, argue, and conciliate with one another to such an extent that they could both form themselves as a coherent entity and become the primary shapers of written English’s style, arrangement, and invention. Gentry Rhetoric deeply and inductively examines archival materials in which members of the gentry discuss, debate, and negotiate matters relating to their class interests and political aspirations. Humanist rhetoric provided the bedrock of address, argumentation, and negotiation that allowed the gentry to instigate a political and educational revolution in seventeenth- and eighteenth-century England.


Robert Burton’s Rhetoric

Robert Burton’s Rhetoric
Author: Susan Wells
Publisher: Penn State Press
Total Pages: 125
Release: 2020-04-14
Genre: Language Arts & Disciplines
ISBN: 0271085487

Published in five editions between 1621 and 1651, The Anatomy of Melancholy marks a unique moment in the development of disciplines, when fields of knowledge were distinct but not yet restrictive. In Robert Burton’s Rhetoric, Susan Wells analyzes the Anatomy, demonstrating how its early modern practices of knowledge and persuasion can offer a model for transdisciplinary scholarship today. In the first decades of the seventeenth century, Robert Burton attempted to gather all the existing knowledge about melancholy, drawing from professional discourses including theology, medicine, and philology as well as the emerging sciences. Examining this text through a rhetorical lens, Wells provides an account of these disciplinary exchanges in all their subtle variety and abundant wit, showing that questions of how knowledge is organized and how it is made persuasive are central to rhetorical theory. Ultimately, Wells argues that in addition to a book about melancholy, Burton’s Anatomy is a meditation on knowledge. A fresh interpretation of The Anatomy of Melancholy, this volume will be welcomed by scholars of early modern English and the rhetorics of health and medicine, as well as those interested in transdisciplinary work and rhetorical theory.