Multimodal Texts from Around the World

Multimodal Texts from Around the World
Author: W. Bowcher
Publisher: Palgrave Macmillan
Total Pages: 330
Release: 2012-01-01
Genre: Literary Criticism
ISBN: 9781349321407

A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.


Multimodal Texts in Disciplinary Education

Multimodal Texts in Disciplinary Education
Author: Kristina Danielsson
Publisher: Springer
Total Pages: 132
Release: 2021-07-01
Genre: Education
ISBN: 9783030639587

This open access book provides an introduction to multimodality and the role of multimodal texts in today’s education. Presenting a comprehensive framework for analysing and working with multimodal texts in disciplinary education, it serves as a tool for researchers and teachers alike. The second part of the book focuses on sample analyses of a variety of educational texts for different age groups and from different disciplines, including games and online resources. The authors also comment on the specific challenges of each text, and how teachers can discuss such texts with their students to enhance both their understanding of the content and their multimodal literacy. The book is intended for researchers in fields like education and multimodal studies, and for teacher educators, regardless of school subject or age group. With the combined perspectives on text analysis and implications for education, the book addresses the needs of teachers who want to work with multimodal aspects of texts in education in informed ways, but lack the right tools for such work.


Teaching Literature and Language Through Multimodal Texts

Teaching Literature and Language Through Multimodal Texts
Author: Domínguez Romero, Elena
Publisher: IGI Global
Total Pages: 349
Release: 2018-08-17
Genre: Education
ISBN: 1522557970

In the past few decades, there has been a growing interest in the benefits of linking the learning of a foreign language to the study of its literature. However, the incorporation of literary texts into language curriculum is not easy to tackle. As a result, it is vital to explore the latest developments in text-based teaching in which language, culture, and literature are taught as a continuum. Teaching Literature and Language Through Multimodal Texts provides innovative insights into multiple language teaching modalities for the teaching of language through literature in the context of primary, secondary, and higher education. It covers a wide range of good practice and innovative ideas and offers insights on the impact of such practice on learners, with the intention to inspire other teachers to reconsider their own teaching practices. It is a vital reference source for educators, professionals, school administrators, researchers, and practitioners interested in teaching literature and language through multimodal texts.


The Discourse of YouTube

The Discourse of YouTube
Author: Phil Benson
Publisher: Taylor & Francis
Total Pages: 140
Release: 2016-10-26
Genre: Language Arts & Disciplines
ISBN: 1317295129

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.


Reading the Visual

Reading the Visual
Author: Frank Serafini
Publisher: Teachers College Press
Total Pages: 209
Release: 2014
Genre: Education
ISBN: 0807754714

Reading the Visual is an essential introduction that focuses on what teachers should know about multimodal literacy and how to teach it. This engaging book provides theoretical, curricular, and pedagogical frameworks for teaching a wide-range of visual and multimodal texts, including historical fiction, picture books, advertisements, websites, comics, graphic novels, news reports, and film. Each unit of study presented contains suggestions for selecting cornerstone texts and visual images and launching the unit, as well as lesson plans, text sets, and analysis guides. These units are designed to be readily adapted to fit the needs of a variety of settings and grade levels.


Tourist Activities in Multimodal Texts

Tourist Activities in Multimodal Texts
Author: M. Nekic
Publisher: Springer
Total Pages: 243
Release: 2014-12-16
Genre: Social Science
ISBN: 1137397918

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.


Multimodality, Learning and Communication

Multimodality, Learning and Communication
Author: Jeff Bezemer
Publisher: Routledge
Total Pages: 170
Release: 2015-11-19
Genre: Language Arts & Disciplines
ISBN: 1317418433

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/


Foundations of Multiliteracies

Foundations of Multiliteracies
Author: Michèle Anstey
Publisher: Routledge
Total Pages: 278
Release: 2018-05-03
Genre: Education
ISBN: 1351626973

Using the concept of multiliteracies and multimodality, this book provides foundation knowledge about the new and continuously changing literacies of the 21st century. It details the five semiotic systems (linguistic, visual, auditory, gestural and spatial) and how they contribute to the reading and writing of increasingly complex and dynamic texts that are delivered by live, paper or digital technologies. One of the main tenets of the book is that social, cultural and technological developments will continue to give rise to changing literate practices around texts and communication, requiring a rethinking of classroom practices that are employed in the teaching of literacy. Therefore, the role of talk, together with traditional lesson structures, is examined and the concept of dialogic talk is introduced as a way of moving towards an effective pedagogy for the teaching and learning of multiliteracies and multimodality. The book also demonstrates that children’s literature can provide a bridge between old and new literacies and be an effective vehicle for introducing the five semiotic systems to all age groups. Comprehensive and accessible, this book addresses the issue of translating complex theories, research and concepts into effective practice, by providing the reader with four avenues for reflecting upon and implementing the ideas it contains: Reflection Strategies that enable the reader to gauge their understanding of key concepts; Theory into Practice tasks that enable the trialling of specific theoretical concepts in the classroom; Auditing instruments provide specific tasks related to assessment of student performance and evaluation of teacher pedagogy; QR codes immediately link the reader to multimodal texts and further references that illustrate and enhance the concepts being developed.


Text and Image

Text and Image
Author: John Bateman
Publisher: Routledge
Total Pages: 292
Release: 2014-05-30
Genre: Language Arts & Disciplines
ISBN: 131768303X

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.