Critical Discourse Analysis of Chinese Advertisement

Critical Discourse Analysis of Chinese Advertisement
Author: Chong Wang
Publisher: Springer
Total Pages: 281
Release: 2017-07-04
Genre: Language Arts & Disciplines
ISBN: 9811046212

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.


Critical Pragmatic Studies on Chinese Public Discourse

Critical Pragmatic Studies on Chinese Public Discourse
Author: Xinren Chen
Publisher: Routledge
Total Pages: 235
Release: 2019-09-16
Genre: Language Arts & Disciplines
ISBN: 1000699854

Public discourse constitutes the language environment of a town or a city, which forms part of the social environment of a country or a region. Based on extensive first-hand data collected from public places, mass media and the Internet, this monograph attempts critical pragmatic studies of public discourse in the contemporary Chinese context. By applying pragmatic theories and analytical instruments to the analysis of the data, including business names, advertisements, public signs and notices, and news, the book showcases such discursive practices as personalization and subjectivization and reveals such social problems as unhealthy social mentalities, “pragmatic traps”, suspect discrimination, and vulgarity. It exemplifies a way of combining the Critical Discourse Analysis (CDA) approach and the pragmatic approach with a clear focus on the pragmatic issues. This book will not only be a necessary addition to the academic discipline of pragmatics in general, and critical pragmatics in particular, but also lay bare the problems existing in the use of public discourse and suggest several ways to improve such use. While it addresses the Chinese data only, the proposed analyses may contribute to international readers’ understanding of public discourse in contemporary China and serve as a reference for similar researches worldwide.


The Routledge Handbook of Chinese Discourse Analysis

The Routledge Handbook of Chinese Discourse Analysis
Author: Chris Shei
Publisher: Routledge
Total Pages: 674
Release: 2019-01-14
Genre: Foreign Language Study
ISBN: 1351819399

Chinese is a discourse-oriented language and the underlying mechanisms of the language involve encoding and decoding so the language can be correctly delivered and understood. To date, there has been a lack of consolidation at the discourse level such that a reference framework for understanding the language in a top-down fashion is still underdeveloped. The Routledge Handbook of Chinese Discourse Analysis is the first to showcase the latest research in the field of Chinese discourse analysis to consolidate existing findings, put the language in both theoretical and socio-functional perspectives, offer guidance and insights for further research and inspire innovative ideas for exploring the Chinese language in the discourse domain. The book is aimed at both students and scholars researching in the areas of Chinese linguistics and discourse analysis.


Critical Pragmatic Studies on Chinese Public Discourse

Critical Pragmatic Studies on Chinese Public Discourse
Author: Xinren Chen
Publisher: Routledge
Total Pages: 0
Release: 2021-04
Genre: Chinese language
ISBN: 9780367777241

This monograph is a series of critical pragmatic studies on a variety of public discourse in the contemporary Chinese context, using extensive first-hand data collected from public places, mass media, and the Internet.


Exploring Identity Work in Chinese Communication

Exploring Identity Work in Chinese Communication
Author: Xinren Chen
Publisher: Bloomsbury Publishing
Total Pages: 216
Release: 2021-10-21
Genre: Language Arts & Disciplines
ISBN: 135016934X

There is growing acceptance among pragmaticians that identity is often (de)constructed and negotiated in communication in order to impact the outcome of the interaction. Filling an important gap in current research, this book offers the first systematic, pragmatic theory to account for the generative mechanisms of identity in communication. Using data drawn from real-life communicative contexts in China, Xinren Chen examines why identity strategies are adopted, how and why identities are constructed and what factors determine their appropriateness and effectiveness. In answering these questions, this book argues that identity is an essential communicative resource, present across various domains and able to be exploited to facilitate the realization of communicative needs. Demonstrating that communication in Chinese involves the dynamic choice and shift of identity by discursive means, Exploring Identity Work in Chinese Communication suggests that identity is intersubjective in communication in all languages and that it can be accepted, challenged, or even deconstructed.


Currency Wars with China and Japan in Western Newsmagazines

Currency Wars with China and Japan in Western Newsmagazines
Author: Damien Ng
Publisher: Routledge
Total Pages: 205
Release: 2022-02-27
Genre: Foreign Language Study
ISBN: 1000535991

This book explores China’s currency wars with its trading partners in four Western newsmagazines: Time, The Economist, L’Express, and Der Spiegel. Based on both quantitative and qualitative approaches, the interdisciplinary approach adopted in the research draws on two analytical frameworks from the realm of critical discourse analysis – van Leeuwen’s socio-semantic inventory of social-actor representation, and van Dijk’s concepts of macro-rules – as the overarching approaches to understand the changing dynamics of international relations and the global economy through Western media. The sample in this study consists of 160 texts, half of which are focused on China and the other half on Japan, across a period of 12 months in 2010 (China) and in 1987 (Japan). Through the comparison of Western representation between China and Japan, the similarities and differences in their coverage have been revealed as even more striking with regards to global politics and the international economy. The findings obtained from the empirical research have revealed that China was not only reported more unfavourably than Japan in terms of depth, but also across a broader range of areas spanning economics, politics, and military affairs. It has also emerged that all the four Western newsmagazines tended to centre their coverage on the US and China in 2010, and the US and Japan in 1987, although they did not speak in one collective voice with regard to their coverage of China and Japan.


Decoding Ad Culture

Decoding Ad Culture
Author: Harisur Rahman
Publisher: Rowman & Littlefield
Total Pages: 319
Release: 2024-09-18
Genre: Social Science
ISBN: 1666943177

Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.


A Discourse Analysis of News Translation in China

A Discourse Analysis of News Translation in China
Author: Liang Xia
Publisher: Routledge
Total Pages: 271
Release: 2019-01-21
Genre: Foreign Language Study
ISBN: 1351021443

A Discourse Analysis of News Translation in China offers hitherto underexplored inroads into Chinese media through insider perspectives on a unique Chinese newspaper, Cankao Xiaoxia which not only is the largest circulating newspaper in China but is also unique in that its news consists entirely of stories translated from foreign news sources. The size of the publication, the unique nature of the publication, and the view from the inside of such an organization gathered through interviews with its employees give this proposed book a highly unique perspective that will inform our understanding of the workings of Chinese media in important ways.